The Opportunity

When the First Nations Confederacy of Cultural Education Centres decided to host a week-long event celebrating First Nations culture, as part Canada's 150-year celebrations, they called on AMP to ensure strong attendance from both student groups and the general public.

Marketing for greater cultural understanding.

The Results

Working in close collaboration with the cultural education centres, AMP developed a comprehensive strategy to brand and market the 2017 FNCCEC Cultural Expo. We used partnership marketing to strike relationships with media outlets that lead to awareness through websites, social media, radio and television. The five-day First Nations Cultural Expo was a resounding success, with strong attendance from student groups and the public alike. Attendees included The Honourable Mélanie Joly, Minister of Canadian Heritage.
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