Online Training, 
Non-Dues Revenue

AMP developed a powerful online learning site that laid the foundation 
for ongoing non-dues revenue and transformed the way the association conceived, 
developed and delivered education to its members.


Education, Non-Dues Revenue


Health Care


Small Staff Association


Design, Copywriting, Technology


Thinkific, Informz


Online Learning, Email Marketing

AdvantAge Ontario is a professional association of long-term care and seniors’ housing providers that offers timely, relevant continuing education for members. In the wake of the COVID-19 pandemic, the organization was looking for a way to make courses and webinars accessible to those unable to attend in-person training sessions or live webinars.

Enrolments in the first 6 months
in Non-Dues Revenue in first 9 months
$ 0
ROI in under a year
0 %

Leveraging Technology

Associations and not-for-profits have tight budgets, so we use existing technology whenever it makes sense to do so. In this case, we built the new learning hub on Thinkific, a scalable online course platform that offers customizable templates.

Real Capacity Building

The pilot project was built with recordings from recent webinars on high-demand topics. Once the foundation was in place, we began working with AdvantAge Ontario to create purpose-built online courses. We started with just one marketing email a month, and expanded from there.