Focus
Sponsorship Development
Sector
Immigration, Nonprofit
Organization
Mid-size association
Services
Sponsorship and exhibit sales
Solution
Active Campaign, HubSpot
Deliverables
Proposal writing, sales collateral development, sales automation, sales outreach and closing
The Canadian Association of Professional Immigration Consultants (CAPIC) is Canada’s professional organization for immigration and citizenship consultants. The organization wanted to grow non-dues revenue by developing a robust sponsorship program, but this goal was elusive without a dedicated in-house team. AMP’s dedicated professionals stepped up to help.
The Guidance You Need to Grow
Like many associations, CAPIC had a strong membership and established professional programming that was highly attractive to sponsors, but needed support in connecting the two. AMP provided expert guidance on how to structure their offering by transforming existing products and services into sponsorable properties. We offered tactics and strategy while becoming an extension of their team to help close more business.
Shared Risk, Shared Reward
We shared the cost of getting started, working with CAPIC’s in-house team to set goals, and then we executed. It’s a win-win approach we call shared risk, shared reward and it has made sponsorship growth possible for a growing list of clients.
AMP has been a partner of our organization since 2019, facilitating the sponsorship and exhibit sales for our National Citizenship and Immigration Conference (NCIC), CAPIC’s largest annual event. It’s a lasting partnership we value, year after year.
