Mission-driven organizations thrive when people can see that their daily efforts contribute to the realization of a bold, meaningful vision. Our team of strategists can help you get clear on what you want for your organization — and how to get it.

From focus groups and stakeholder interviews to rebranding and sponsorship valuation, our strategic planning services will give you a rock-solid plan for executing your mission and bringing your vision to life.

From Vision to Strategy to Execution

AMP helps associations and nonprofit organizations develop realistic, executable growth strategies that align with your highest organizational priorities. Whether you’re a young organization writing its first mission statement or a mature association looking for support in brass-tacks, rubber-meets-the-road strategic planning, we can help.

Strategic Planning

Sometimes it helps to have an outside organization take the lead in articulating or revitalizing your strategic approach. We’ve got the skills and experience to help you chart a clear course.

Stakeholder Engagement

Focus groups, member surveys and one-on-one interviews are a crucial part of the strategic planning process. Our strategists know how to get meaningful answers that will help you deliver real value to the people who matter most.

Sponsorship Valuation

Our team can help you identify new sponsorship opportunities and make an accurate assessment of your value to prospective sponsors so that you can get the most out of this important non-dues revenue stream.

Branding and Rebranding

Your brand is a critical component of your organizational success and had an outsize impact on your relevance, credibility and influence. Our team of experienced strategists and designers can help you build a strong, high-impact brand that supports your efforts at the highest level.



Positioning and Brand Strategy

AMP worked closely with CSAM-SMCA leadership to draw out the organization’s core values, identify its place in the Canadian addiction landscape, then build a brand and a website that would drive growth.