Positioning and Brand Strategy

AMP worked closely with CSAM-SMCA leadership to draw out the organization’s core values, identify its place in the Canadian addiction landscape, then build a brand and a website that would drive growth.


Branding, Rebranding


Health Care


Small Staff Association


Creative Direction, Design, Copywriting, Web Development


WordPress, Gravity Forms, Mailchimp, Google Analytics, Google Email, Membership Development Plugin


Website, Email Templates, Social Templates

The Canadian Society of Addiction Medicine is a national society of addiction medicine practitioners committed to helping Canadians understand, accept, and recover from substance use disorders. The organization needed a new brand and website that more accurately reflected its vision.

Claiming Space

We started with in-depth conversations about the organization’s purpose and vision for the future. As the mission came into focus, we helped leaders stake out their ground and put their values and objectives in writing.

Brand Development

CSAM-SMCA is a national organization focused on supporting front-line addiction medicine practitioners with science-backed tools to help people recover from addiction. They wanted to distinguish themselves from front-line social organizations and establish a strong, inclusive brand with a focus on wellness.

csam-smca brand explanation
csam-smca Brand Colors

A New Website

The CSAM-SMCA website was rebuilt from the ground up to serve as the lynchpin for membership management and marketing. In addition to hosting information about the organization, the site:

  • administers membership purchase and renewals
  • collects email addresses from prospective members;
  • manages conference and event registration;
  • hosts a blog written by organization experts.

At AMP we listen, seek to understand, and provide meaningful solutions.

csam-smca website
csam-smca website

& Socials

csam-smca socials & newsletter
csam-smca document