Focus
Sector
Law
Organization
Small Staff Nonprofit
Services
Newsletter strategy, email design, writing and management
Solutions
LibConnect
Deliverables
Email newsletters
The Legal Information and Resource Network (LiRN) was established by the Law Society of Ontario to provide centralized management, strategic direction, and funding for Ontario’s 48 county courthouse libraries. The organization needed a way to connect directly with law library users, which include lawyers, judges, and paralegals across Ontario.
Strategic Newsletter Development
AMP experts worked with LiRN’s leadership to understand the unique services offered by libraries in the network, and how those services meet the singular needs of Ontario legal professionals. We then designed a robust newsletter that includes library network news, tool updates, library features, a consolidated and linked list of upcoming legal education, and a bi-weekly piece of thought leadership from the managing director.
The Results
Since the newsletter was launched in October 2024, subscribership has grown organically by 62 per cent, with very little marketing or promotion. Our average newsletter open rate is over 40 per cent, with an average click-to-open rate of 51 per cent. The newsletter has become a core component of the organization’s ongoing direct outreach to library users.
Subscribership grew
62%
organically
OVER
40%
open rate
Average
51%
click-to-open
